Antoinette Beenders is acclaimed for her originality, creativity and vision. Renowned hair stylist and 2004 British Hairdresser of the Year, Antoinette is the Global Creative Director of Aveda. Her responsibilities include providing the direction, vision and training for Aveda’s hair cutting and styling programs, establishing trends, developing products and leading the company’s education initiatives.



Her celebrity clients have included Elle MacPherson, Liv Tyler, Sarah Brightman, Veronica Webb, Kate Winslett, Sophie Dahl, Catherine Zeta-Jones, Sadie Frost and members of the British Royal Family.

Antoinette’s magazine editorial work includes credits for Vogue and Glamour among many others, and was named one of London’s 13 top hair gurus by The Evening Standard (London). She has worked on fashion shows for Hussein Chalayan, Clements Ribeiro, Prada, Miu Miu and Dolce & Gabbana.

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